Typography

PRIMARY TYPEFACE

FONT: STAATLICHES

Staatliches is used for headlines throughout all media. It should be used with 0-5 point tracking and leading that is 1.1x the font size.

Headlines
All caps (no lowercase)
Tracking: between 0-5pt
Leading: 1.1x font size

STAATLICHES
ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*()

STAATLICHES IS A HARDWORKINGAND RUGGED FONT, WITH AFRIENDLY EDGE TO IT. IT WORKSGREAT IN HEADLINES.

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Secondary Typeface

Font: Oswald

Download Oswald Font Family (300, 400, 700)

Oswald is used as the main brand font. All body copy is set in Oswald Regular with a minimum size for print of 10pt. Oswald Light, Medium, Semibold and Bold are available when the design calls for additional weights.

Body Copy
Sentence case
Tracking: between 0-20pt
Leading: 1.2x font size

Oswald Bold ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Oswald Regular ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Oswald Light ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Oswald is a flexible and legible font that should be used outside of all headlines.

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Tertiary Typeface

Font: Helvetica Neue

Download Helvetica Neue Font Family (Thin, Regular, Bold)

Helvetica Neue can be used when other fonts are not available (web) or on more formal communications that require less personality. Copy is set in Helvetica Neue Regular with a minimum size for print of 10pt. Light, Medium, Bold and Condensed Bold are available when the design calls for additional weights.

Body Copy
Sentence case
Tracking: between 0-10pt
Leading: 1.2x font size

Helvetica Bold ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Helvetica Regular ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Helvetica Light ABCDEFGHiJKLmNOPQRSTUVWXYZ!@#$%^&*() abcdefghijklmnopqrstuvwxyz!@#$%^&*()

Helvetica is a legible and familiar font that can be used across all layouts when needed.

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