Do's and Dont's

DO's

Emphasize Hard Work:

Use language that reflects dedication, perseverance and going the extra mile. Words like “tireless,” “unwavering,” “workhorse” resonate with your audience.

Be Direct and Clear:

Avoid overly complicated language or flowery marketing jargon. Your brand is about straightforwardness and cutting through the typical insurance clutter.

Focus on Trust and Reliability:

Words like “dependable,” “partnership” and “integrity,” reinforce these pillars of EverPeak’s brand promise.

Solution-Oriented:

Frame things positively; focus on what EverPeak insurance does for hardworking businesses and agents.

Actionable:

Use verbs and phrases that suggest a proactive work ethic (“Works to Deliver” or “Works to Respond”).

DONT's

Fear-Mongering:

Don’t lean heavily on negativity about the insurance industry or scare tactics. EverPeak is about being the positive change.

Passive Language:

Avoid phrasing that sounds weak or like you’re waiting for things to happen. EverPeak is actively working.

Overpromising:

Be realistic, yet confident. Avoid hyperbolic statements that can’t be backed up, damaging trust.

Corporate Jargon:

Don’t use buzzwords for the sake of it. Plain language that resonates with everyday business owners and agents is key.

Exclusivity:

Don’t sound like you’re only for an elite audience. EverPeak champions the hardworking across various industries.

When describing EverPeak:

Do's

  • EverPeak can be described as "insurance", "insurance solution" or "solutions provider"
  • EverPeak is part of Pinnacol
  • EverPeak uses Builders paper

Don'ts

  • EverPeak is NOT an "insurer", "carrier", "insurance provider" or simply a "provider", because these entities all take on risk and EverPeak partners with Builders for that purpose.