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To ensure our brand stays consistent, there are some rules to follow regarding our logo and written word mark.
Always include the ™ on all logos. EverPeak is written with a capital E and P, or in some cases as EVERPEAK. It is never written as “Everpeak” or “Ever Peak.”
We’ll only use the “EverPeak Insurance” logo when presenting ourselves in places with little to no insurance context around the logo, such as a sponsored conference about diversity in the workplace where our logo will appear by itself. All advertising and external material will use “EverPeak” only.
Consistent and proper usage of our logo is important to maintaining the integrity of the marks and brand. Always use approved assets from these Brand Guidelines and avoid altering the logos.
Don’t break the logo in any way.
Don’t use alternate colors or distracting drop shadows for the logo.
Don’t rotate the logo.
Don’t skew or stretch the logo in any way.
In some cases, the brand logo and tagline may be used together to tell a larger brand story.
Use these approved lockups only, and select the option that works best in your layout:
Make sure to allow room around the lockup by maintaining the width of the EverPeak “A” around the entire lockup.
1. Stacked Lockup
This lockup should be used in most cases, as it is a strong and concise element that will work well in various layouts.
2. Alternate Lockups
These lockups can be used in layouts with limited vertical space, or where an asymmetrical look feels well-suited to a design.
