Texture

A bit of grit

Any use of texture should feel additive, incorporating a workwear and/or environmental texture as a way to bring to life the visual tone of the brand. Avoid textures that feel too busy, distracting or too abstract. Textures work best when there are organic or environmental elements that connect with the real work that real people are doing.

You will want to bring in some texture when working with flat backgrounds and color blocking. A 2% noise along with a very subtle texture should do the trick to really bring the hardworking messaging home.

When doing so, attempt to conceptually tie the texture to the photography (if it’s a construction site, use a cement-like texture, etc.). The texture should remain subtle and never seem overly dirty—try an overlay at 10-20% opacity to start, and adjust from there.

Textures like these work very well: Link Here